Data analysis and customer segmentation are essential for successful 1:1 communication, offering cultural institutions significant benefits. In this session, we will explore how leading performing arts organizations in the U.S. and Europe are revolutionizing their digital audience engagement.

Too many arts organisations are mesmerised by their databases thinking new future audiences probably think, act and feel the same way as current bookers.

Alongside Rachel Nutland from Sheffield Theatres and Andy Kite from Aberdeen Performing Arts, explore how each organisation unearthed useful insights from potential future audiences, via online panels tracking cultural activity and competitor appeal.

What do we all love best about TPC? Free wine, obviously – but we also surely all love the opportunity to come together and learn from each other.

In this session, we are encouraging people to come along and share challenges they’ve faced, or are currently facing, while trying to improve accessibility or inclusivity in their venues – and to share solutions to help others, too

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